Booth Location
What's a Good Trade Show Booth Location?
If you're a new exhibitor, you probably won't have much choice in booth selection. However, booth location can make a big difference in your floor traffic.
Do whatever you can to get the best space possible. How? By getting your application in early! Believe it or not, some exhibitors book their booth for next year before leaving their existing show.
The best space is a high-traffic location. A corner booth should be your goal because these are the most visible from all possible approach angles. The front of the hall is terrific; the center of the hall is good. Also, don't forget about the spaces near major aisle intersections, food vendors, or restrooms. These always see a lot of activity.
About the Author
These tips are all part of "Poor Richard's Tips to Trade Show Wealth" RJ Williams is owner of Poor Richards Promos.com and Williams Marketing & Sales. With 15 years experience in the trade show promotional products industry, RJ's goal is to help educate business owners and trade show exhibitors on how to maximize their business using reusable/retainable trade show giveaways.
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Trade Show Tips: Booth Location
