Get Rid of Barricades
Here's a couple quick tidbits that will help at your next Trade Show.
Avoid using tables as barricades
This is simple...Leave the center of the exhibit open and it will increase your traffic 25%. Make sure you place your tables off to the side and always have an open entry.
Here's another quick tip that's important to pass on to anyone else involved in the sales process...
Avoid radar vision
The first thing reps usually do is look immediately at the visitors badge to determine who the person is and whether the person is worth speaking to. The problem? No eye contact!
Here's what to do to avoid looking impersonal. Make eye contact first, introduce yourself, and then look at the persons badge.
It's the little things that can make a big difference. Now go make it happen!
About the Author
These tips are all part of "Poor Richard's Tips to Trade Show Wealth" RJ Williams is owner of Poor Richards Promos.com and Williams Marketing & Sales. With 15 years experience in the promotional products industry, RJ's goal is to help educate business owners and trade show exhibitors on how to maximize their business using reusable/retainable promotional products.
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Trade Show Tips: Get Rid of Barricades
