Give Them A Fishing Pole
"Don't give them a fish, give them a fishing pole."
One of the keys to getting the most out of promotional products is to focus on RE-USE.
Items that get used by the recipient over and over maximize your exposure and get the most out of your investment.
Think of it this way... the fish makes a great meal, but once it is eaten it is gone forever!
The fishing pole is used over and over, re-enforcing your brand and reminding them of your good will.
So don't give your prospect or customers a fish... give them a fishing pole!
About the Author
These tips are all part of "Poor Richard's Tips to Trade Show Wealth" RJ Williams is owner of Poor Richards Promos.com and Williams Marketing & Sales. With 15 years experience in the promotional products industry, RJ's goal is to help educate business owners and trade show exhibitors on how to maximize their business using reusable/retainable promotional products.
Education Center
Trade Show Tips: Give Them a Fishing Pole
