2 Months Prior:
1. Check existing booth – order new supplies/booth/as needed
2. Confirm show payment
3. Finalize 2007 Product Line:
- a. 2007 New Products
- b. 2007 New Pricing
- c. 2007 Assortment – items dropped?
- d. 2007 Packaging – Logo changes
4. Hotel Reservations
5. Airline Tickets
6. Order Promotional Materials
- a. T-Shirts
- b. Table Covers
- c. Stickers
7. Printed Materials
- a. 2007 Catalogs
- b. 2007 Terms & Specials
- c. 2007 Presentation Folders
1 ½ Months Prior:
1. Press Kit Due – Show management
2. Finalize Advertising Campaign
3. Contact reps with 2007 Product Info & Samples
1 Month Prior:
1. Order Badges
2. Request Media Contact List – Mail Press Releases
3. Advance Shipment of Booth required
- a. Assemble product samples for food demos
- b. Pack display grid & hooks
- c. Signage for Display
4.
Discount Pricing deadline for tables/chairs/misc. show supplies
Discount Pricing deadline for tables/chairs/misc. show supplies5.Call all major accounts for show appointments
Call all major accounts for show appointments6.Send out pre-show mailing with show specials & new info
Send out pre-show mailing with show specials & new info2 Weeks Prior:
1.Schedule appointments – Make the booth look busy!
Schedule appointments – Make the booth look busy!2.Write up new Suggested Orders based on 2006 product sales
Write up new Suggested Orders based on 2006 product sales3.Ship to hotel any additional samples or info needed
Ship to hotel any additional samples or info neededSubmitted by Wise Buyer, Betsy Nichols from RichMoor Corporation in Rocklin CA,
Education Center
Trade Show Planning: Pre-Show Planning Calendar Checklist
